Imagine the pure glow of a shimmering pearl or the delicate refraction of ice under the winter sun: Gems 01 Platinum is the perfect choice for those seeking an uncompromising, cool platinum blonde. This shade neutralizes unwanted reflections, eliminating yellow tones from blonde and pre-lightened hair, delivering a crystalline shine and an elegant, sophisticated reflection. Ideal for those who love cool and luminous hues, this semi-permanent treatment enhances color depth and gives hair a healthy, vibrant look, making it essential for both professional hairstylists and individuals who want a flawless look at home.

Why choose this product: Gems 01 Platinum is ideal for those seeking a perfectly balanced platinum blonde without warm undertones. If your hair tends to develop yellowish hues after bleaching, this toning mask immediately corrects the tone, bringing freshness and an ultra-chic effect.

Its advanced, ammonia-free formula is enriched with Blue Lotus Extract and Baobab Oil, which deeply hydrate and protect the hair fiber, preventing the dryness often associated with lightened hair. Additionally, Vitamin E acts as an antioxidant, keeping the color brighter and longer-lasting. The secret behind its platinum effect lies in the combination of Basic Blue 99 and Basic Red 76, which neutralize warm tones and provide a cool, sophisticated reflection.

✔ Intense pigmentation for a perfect cool blonde
✔ Nourishing and protective treatment for bleached hair
✔ 100% vegan formula, sulfate- and paraben-free
✔ Dermatologically tested for safe use on delicate hair

How to achieve the chosen color step by step: To achieve an impeccable result, start by washing your hair with a gentle shampoo and towel-drying it to remove excess water. On pre-lightened or very light hair, apply Gems 01 Platinum directly, distributing it evenly through lengths and ends. For a more intense effect, leave it on for up to 15 minutes. For a softer, more natural reflection, reduce processing time to 5-10 minutes. Gently comb the hair to ensure even application.

If your hair has never been colored before, make sure to work section by section, applying the product evenly and leaving it on for 20 minutes for a longer-lasting effect. For already-colored hair, you can use it to revive the reflection or tone the lengths, leaving it on for 10-15 minutes.

Emulsification and rinsing: After the processing time, add a little water and gently massage to emulsify the product. This step helps to evenly distribute the color and achieve a uniform reflection. Rinse thoroughly until the water runs clear. No post-application shampoo is needed.

Tips: For an even longer-lasting and shinier result, use Stabilizer pH 3.5 after treatment. This seals the cuticles, preserves the color, and adds extra brilliance. If you want to further customize the result, mix Gems 01 Platinum with Gems C Clear to achieve a softer, pearlescent tone.

To maintain the perfect color over time, avoid using harsh shampoos and opt for sulfate-free products designed for colored hair.

Ingredients: Aqua (Water), Cetearyl Alcohol, Ceteareth-25, Laureth-2, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Triethanolamine, Oleth-4-Phospate, Oleyl Phospate, Polyquaternium-7, Polyquaternium-11, Propylene Glycol, Nymphaea Coerulea Flower Extract (Blue Lotus Extract), Adansonia Digitata Fruit Extract (Baobab Extract), Glycerin, Dimethicone, Tetrasodium EDTA, Parfum (Fragrance), Benzyl Salicylate, Hexyl Cinnamal, Citronellol, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Blue 99, Basic Red 76