The shampoo adds volume to the coat, lifts the hair at the roots, and stabilizes it, making it easier to create texture in hairstyles and improving grooming. It deeply cleanses and is rich in vitamins and substances that create a protective coating. It works best as the first phase. So Posh I'm So Puffy Shampoo is very useful for dogs with itching and flaky skin. This shampoo also exhibits very good anti-dandruff properties. It is free from parabens, silicones, and is pH balanced. Concentrate 1:8. Tip: for best results, use this shampoo along with So Posh I'm So Puffy conditioner. How to use: apply diluted shampoo to wet hair. Wait about 2 minutes, then rinse the coat thoroughly with lukewarm water. Ingredients: water, cleansing agents derived from coconut, canola oil, sea salt, vitamin E, glycerin.